So it isn’t just Matthews
MSNBC Promo
Looks like MSNBC, as a network, has decided to make its preference for Obama a promotional tagline. But just ignore it. Remember. They’re journalists. They say so (even though Matthews says its his job to make sure the Obama Presidency ‘works’).
MSNBC Promo: ‘Experience the Power of Change’
… MSNBC has now seamlessly integrated its own promotional advertising with that of the Obama campaign.
PsychoPhil 
“MSNBC has now seamlessly integrated its own promotional advertising with that of the Obama campaign.”
Yeah, they did that back during the Iraq War. Nobody complained when they did. They also tried to copy Fox and go right wing but nobody wanted to see Pat Buchanan, Alan Keyes, and so they had to give up. Can’t fight the free market.